Life Fitness & Motionsoft Webinar Asks “Will Gym Members Leave for Better Technology?” – This Weds.

Rockville, MD (PRWEB) November 06, 2012

Life Fitness President Chris Clawson will share findings from a new international study titled “2012 Fitness and Technology Survey” on Motionsoft’s webinar series “The Business of our Business” on Wednesday, November 7.

The study surveyed 745 exercisers in the US, UK, Canada, Australia, Italy, Germany and Brazil on how technology – WiFi, docking stations, video, audio or online content – aids their exercise and influences their engagement with their current gym. Life Fitness is the global leader in commercial fitness equipment manufacturing. Motionsoft provides software solutions for member, facility and billing management.

“The data Life Fitness gathered about how consumers use technology in this study is remarkable. It’s essential we all understand what it means for our future,” said Hossein Noshirvani, EVP of Motionsoft. “As believers in exchanging ideas with one another for the betterment of our industry, we hope every club operator and owner will join us to hear these findings from Life’s work.”

“Technology is integrated into so many aspects of our lives today, but this research is the first time we’ve been able to show just how plugged in exercisers are today and what access they’d like to have tomorrow,” said Chris Clawson, president, Life Fitness. “This is vital intelligence for fitness facilities around the world to help them understand what tech tools motivate their members to continue exercising, as well as retain their memberships.”

The webinar, “Will your members leave you for better technology?” is part of Motionsoft’s “The Business of Our Business” webinar series, on Wednesday, November 7th, at 1:15pm EST. The presentation will be followed by a Q & A. Register at

About Motionsoft

Motionsoft’s software & services redefine club management, enabling fitness operators to get, keep & know their members better with forward-thinking member, facility, & payment management technologies. Recently ranked for the third time among the top 1000 of America’s fastest growing private companies in Inc. Magazine’s Annual 500/5000 Report, and in the Deloitte Technology Fast 500, Motionsoft counts Equinox, Crunch, Gold’s Gym, Akron General and Starbucks among their 2500 clients in the active lifestyle industry.

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

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